Formed to shake up the hotel industry, Virgin Hotels is a luxury lifestyle hospitality brand combining heartfelt service and a personalized hotel experience inspired by the innovation and smart disruption that Sir Richard Branson's global Virgin Group has pioneered for over 50 years. Virgin Hotels Dallas had hopes of pushing the brand further with new space photos for marketing and a new personalized commercial. Execution happened in 3 days and the results surpassed expectations. See the results below.